Separation of brand and product

Have you ever experienced the pain of using a fantastic product that had off-putting branding? How about the opposite? Have you ever used a terrible product that had brilliant and beautiful branding?

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Choosing honesty

A few weeks ago, I had the pleasure of attending an event where the keynote speaker’s topic of choice was “candor.”

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What’s your value?

I’ve met many entrepreneurs (new and seasoned) who shift uncomfortably when I ask that question. They haven’t really thought about it as much as they should have–“we’ll figure it out later.”

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